American Clay Earth Plaster Introduces 18 New Colors, Gives Demos at USGBC 'GreenBuild' Conference & ExpoAMERICAN

American Clay Earth Plaster, the natural finish for interior walls and ceilings is proud to introduce their newest colors at the USGBC Greenbuild International Conference & Expo, Nov. 10-12, 2004, Portland, OR. American Clay experienced explosive growth with their green-building products since their debut at the first USGBC Expo in Austin 2002. Eighteen (18) new colors can be viewed at their booth, along with the original 12 earth-inspired colors. Through the production and success of their sustainable, beautiful Clay Plasters, the company will alter the expectations for quality, beauty, health, and value surrounding the wall surface industry.

Albuquerque, NM November 4, 2004 - American Clay Earth Plaster, the natural finish for interior walls and ceilings is proud to introduce their newest colors at the USGBC Greenbuild International Conference & Expo, Nov. 10-12, 2004, Portland, OR, Booth #850. American Clay experienced explosive growth with their green-building products since their debut at the first USGBC Expo in Austin 2002. With the demand for quantity brings the demand for more options. Eighteen (18) new colors can be viewed at their booth, along with the original 12 earth-inspired colors. With low inherent energy used during the manufacturing process and less waste in production and application, the interior finish was created out of a commitment to the environment and the future.

To demonstrate its ease of application, along with its beauty, American Clay will hold four boothside demos (approx. 15 min. each). As will be shown, the product is applied much like a conventional plaster finish, but with none of the intrinsic problems of gypsum or cementitious plasters. There is no off-gassing, inherent waste on-site, or difficulty in repairing. In addition, the plaster is non-flammable, offers additional masonry mass in rooms, resists mold growth, and is easily repairable.

Boothside Demonstrations:
Wed., November 10 11:00am AND 3:00pm
Thurs., November 11 11:00am AND 3:00pm

Winner of the National Association of Home Builders 2004 Outstanding New Green Product Award, American Clay The Original Earth Plaster presently comes in two formulations: the original Loma and the even smoother Porcelina a formulation which provides a polished, more Venetian-like veneer. It is a unique combination of clays, aggregates and natural pigments that offers builders and consumers a natural and elegant option.

In addition to the 18 new colors that include a sky blue, a French blue, a soft green apple, a deep rust and a dusty rose, American Clay has added to their offerings this year:

American Clay Primer specially formulated to maintain the breathability of the surface, reducing the possibility of mold build-up;
American Clay Sealers, both clear and gloss;
American Clay Add-Mix an addition to their Loma and Porcelina formulations that prepares the Earth Plaster for high-traffic areas or commercial applications; and
Hida Trowels a wide variety of Japanese Trowels that are specially designed for working with clay plaster.
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Were always excited and honored to participate in the USGBCs Greenbuild, as our product was founded on the concept of thinking positively for the future. We hope by creating and growing an affordable, easy-to-use and beautiful alternative to paint, wallpaper and acrylic finishes, American Clay will do its share to attract building and design industry professionals to green building. From remodeling to building-from-scratch, builders and consumers are looking more and more to natural products, and weve had a compelling response in the short time weve been in business, says Marketing Director/Co-Founder Carol Baumgartel.

Loma is the original formulation which has the characteristics of traditional plaster. The surface texture can vary by using different finishing techniques: a tile sponge helps achieve a sanded finish (ala suede), a stainless steel swimming pool trowel offers a smooth but somewhat textured surface, and a coarse black sand added to the Loma can produce an almost stone-like quality.

Porcelina is the newer Venetian-like, super-smooth produce that gives a satin almost texture-free surface. Prized by Artisans for centuries, the smooth surface can be reminiscent of fine marble. Troweled over a basecoat of Loma, Porcelina is a layer of less than 1/32nd of an inch. It can be worked with several colors to produce the mottled, Venetian plaster of Mediterranean and Italian villas.

American Clay Enterprises, Inc., is based in Albuquerque, NM, and its product is patent pending. The company offers workshops at its New Mexico locations, and the product is available through their office or through one of the growing number of retailers and distributors across the U.S. Their website, http://www.americanclay.com, offers information on ordering, technical specifications, product application and additional resources and links.

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